Interview With Bones Rum Creator Matt Razook

Have you heard about Bones Rum yet? Hell, I didn’t even know about it until last week when I saw a mention of it on the On-St.John Blog. You’re about ready to get the low down on this new brand of rum straight from the pirates mouth.

When I first read the story about Bones Rum my first instinct was to start mixing my next drink. After that I wanted to find out more about this brand of rum with a kick ass name. I was able to track down Matt Razook, the owner of Bones Rum, and talked him into doing a little RumShop interview to inform all you Castaways about this new rum.  I told him the Castaways are the coolest bunch of island loving, rum drinking scallywags this side of the equator and would love to know about his medicine. After hearing that and a little arm twisting, Matt relented and this is what he had to say.

Matt Razook’s Bones Rum Interview

1. You had me at Bones Rum! How did you get the idea to start your own rum company?

I have an entrepreneurial background and have been involved in both retail and liquor industries. So, I decided to fuse the two together by creating my own brand of rum and introduce it to the marketplace in a very unique way. I have 2 retail locations (St. John & St. Thomas). The stores are 1 part Daiquiri Bar, 1 part T-shirt shop and 1 part fun. The rum is sampled for free and guests are invited to “Pour your own Rum”. This is of course very popular. Every once in awhile, the town drunk shows up but it works out fair for everyone most of the time. Also, a documentary on rum is played on a flat screen and a handout on the history of rum and pirates is given to guests. Additionally, a full line of premium branded merchandise, rum cakes, glassware, etc, are offered.

Bones Rum St Thomas

2. What is your favorite rum cocktail?

Painkillers – love them! We serve them frozen. But beware – they go down even easier this way!

3. What makes the Bones Rum different from the other rum companies?

We truly are a small batch operation. Our first bottling run was only 101 bottles. The extra “1″ bottle was to send to my dad. My master blender (Shane Jeffers) has been producing and bottling rum since he was a kid and really understands rum. We have only one rum. It’s a dark, aged rum and is unusually smooth – truly a sipping rum. Our slogan is “Smooth Rum for the Rough Seas”.

4. What is your favorite Caribbean island and why?

That’s easy. St. John. St. John makes even the “unspoiled” Caribbean islands look …..”spoiled”! 2/3 of St. John is a national park and is very well taken care of by the US Park Service. The remaining 1/3 is developed but in a mostly “good” way. It’s a nice mix of high-end tourism with a genuine carefree, bohemian feel. It also has a pretty amazing selection of great restaurants.

5. Where can fellow pirates go to get their hands on some of your medicine?

The rum is available now at the retail locations on both St. Thomas and St. John. It will be in distribution throughout the Virgin Islands by the end of the first quarter of 2011. (web address is www.BonesRum.com but it’s not up yet.)

Bones Rum St. Thomas

Bones Rum in St. Thomas...Yes Please

6. How did you come up with the name Bones?

First, it’s a reference to the iconic “Skull and Bones” symbol that has been adopted on the bottle label and company logo. But the true inspiration is the Billy Bones Character in Robert Louis Stevenson’s “Treasure Island” Billy Bones was a pirate and a drunk who loved rum.

7. What does the future hold for Bones Rum?

I plan to have 2 more retail locations in the Virgin Islands by the end of 2012. After that, I hope to have the rum picked up for US distribution. Florida would be a good place to start!

8. Last questions – If you were stranded on a beautiful tropical island in the middle of nowhere and you could only bring 3 things with you, what would they be?

That’s easy:

1.A fishing pole.
2. My Labrador Retriever, Jake.
3. And of course, a bottle of Bones!

Bones Rum

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There you have it. How bad do you want to mix your own cocktail in the Virgin Islands right now?  Yeah, me too.

Love the slogan Matt, “Smooth Rum for the Rough Seas”. I think I’ll go to pour a Kracken to sip on.

Cheers Castaways,

RumShopRyan

Comments

  1. Yet another reason to go ahead and schedule that next trip to St. John. Frozen Painkiller sounds intriguing. I may have to give that one a whirl in my new blender at home!

  2. Still scared. Rum scars from college. Tequila is a better friend to me. But I do love this guy’s branding… great name and logo.

  3. Dave, yes a frozen painkiller does sound good. All the nutmeg mixed throughout the drink…that sounds awesome!

    Sue, I’m the opposite…Tequila brings back the scary memories while the rum always seems to put me in a great mood. Go figure.

    Cheers!

  4. I can’t wait to try Bones Rum! Looks like it might be a while before it makes it to Illinois so I guess I’d better head back to St. John! Lookin forwars to the Bones website to be up.

  5. Let us know what you think Greg!

  6. Ryan I am with you on the tequila thoughts, too many bad memories and expensive mistakes!!!

  7. Was at Bones in St. John as it was just opening and completely loved it. The staff was so welcoming and the rum was so smooth, making the best pain killers and passion fruit daquiris on the island. Pure serendipity, highly recommended! :)

  8. Thanks for the review Lola. Sounds like you had a good time. Cheers!

  9. WOW is all I can say!!! Just returned from St.Thomas, (and some other island stops) and visited the Bones Rum shop there! The staff was great, and fun, drinks were awsome, (Bushwacker, Painkiller, & Daquiris) all were very good! This is the BEST, SMOOTHEST rum I’ve ever had!!! Wish I would have brought more than one bottle home!! They have to get this stuff to the states ASAP, it WILL definately sell great here!! Can’t wait for the website to be up. I will definately be spreading the word about Bones Rum!! “Smooth Rum for the Rough Seas”.

  10. Captain Ron says:

    Just smuggled a bottled back to CA from St. John. We came over to Catalina Island yesterday and I introduced it to my brother in law. Now it’s all gone and I am so sad. Without a doubt the best rum ever….and we don’t even like rum!!! Trying to figure out if we can order some.

  11. Hey Captain Ron, thanks for the comment. Glad to hear you liked the rum. I know he doesn’t sell the Bones Rum in the states yet, I’ll have to find out if he can mail it out. I’d like to get my salty hands on a bottle or two myself. Cheers!

  12. GREAT interview!

    I had the good sense to stop into the St Thomas location when I was on a business trip back in February, and I was blown away by the rum…brought a bottle home with me. It’s honestly the best rum I have EVER had, bar none. I’m desperate to find a way to get more when my bottle runs out…I’m going to be hoarding it until I find a way to get some up here in Vermont!

  13. Thanks for the comment Kate! I haven’t had the pleasure tasting Bones yet, but I will be on STT in november all be all over it! Cheers!

  14. Great rum and really cool gear. Bought a shirt and a bottle of rum. Kind of expensive as far as liquor prices in the USVI but the rum is really smooth and worth the 20 bucks.

  15. Thanks for the low down on the smooth Bones Rum Ray. Cheers!

  16. Hi I am going to St. Thomas next week and was told to go and get some of this rum. First question is can I bring it back to the US in my check on bag and Second on average how much is a bottle?

  17. RumShopRyan
    My 18 year old grandson was bringing a bottle of your Bones
    Rum home for me.Unfortunately customs dumped the whole
    bottle down the drain washed it out and gave him the bottle
    with cork. When you find a distributor send me a email thanks.

  18. Kansas City Rachelle says:

    We were in St. John this past March and while waiting for the Red Hook ferry, I was drawn to this store. I immediately fell in love with the bottles and the wax seal topped it off for me! I picked up 4 bottles to take back to Kansas City, 3 for gifts and keeping one for myself. I have still refused to open mine, more for decor, but of the people I gave them to as gifts, they are wanting more! It is a very smooth rum and before you know it, the bottle is empty. My bottle has now received bids from my souvenir recipients but I refuse to sell! Looks like I just need to go back soon and fill some orders. Salute…Cent’Anni!

  19. I’ve heard a lot of people rave about the rum. I’ll meet you down there and we can stock up! Cheers!

  20. Just got back from St. Thomas, we hit their shop in St. John and let me just say, first hand, one of the best, smoothest rum’s that Juliet and I have in a very long time. $18/ bottle and we brought one home.

  21. Can’t wait to get down there and do some sampling! Thanks for the comment Justin. Cheers!

  22. I’m gonna be back down in St. Thomas in May. Can someone tell me where the shop is located? I love the slogan & well, I gotta have some rum. =)

  23. Not sure where in St. Thomas but they have a shop on St. John right next to the ferry dock.

  24. The Bones shop in St. Thomas is in Charlotte Amalie, at the western edge of the shopping along Veteran’s Drive. Be careful, they have ruined me for other rum. You can bring back 6 bottle per person and they were very helpful at customs on packing it up for us. Costs a couple dollars for a box and tape.

  25. We were in St.Thomas and enjoyed bones rum. It was one of the best rums we have ever had. We were especially impressed by the use of real fruit in all the selections. The flavor of the frozen drink with the added rum, just amazing. We kept adding more and more rum and just absolutely loved the flavor of the rum, no bitter taste no matter how much rum you put in. we went home with one bottle, big mistake.After we ran out I went online to see If i could order it. Hopefully sometime…:( We never really liked rum until now. Thanks for an amazing product…

  26. Marty Fredericks says:

    Holy smokes, that is some DAMNED tasty rum!!

  27. Yes it is! Just got my first bottle yesterday! Cheers and thanks for the comment Marty!

  28. Just came back from the Southern Caribbean. This is the best rum we had all week! I even brought a bottle back to the Great White North (Canada). We had a great time at the St. Thomas shop. Dedre is their fantastic bar tender and a wonderful woman to chat with. If you do drop in – I recommend a visit – say “Hi” to her from Rob, Trish, Rick and Deb.

  29. I’m loving my bottle as well Robert. I didn’t make it to the St. Thomas shop, but did stop at the St. JOhn store. Just enough time to buy a bottle and jump on the ferry. Need more already! Cheers!

  30. I tried this rum a couple of weeks ago on St. Thomas and loved it! I couldn’t believe how great it tasted and when mixed with the frozen concoction it didn’t alter the flavor at all! The most amazing part is I had a great buzz and when I was back to completely sober a couple of hours later I wasn’t sleepy at all and had no headache despite all the sugar I had in the frozen drink. I thought this was strange. I broke back 2 bottles to the states and shared it at a party and everybody loved it. Again drank quite a few and in a couple hours I felt great with no headache or sleepiness at all. I really wish I bought more then 2 bottles. Please bring it to Florida soon! I heard Matt lives in Miami which would be great since I’m in Ft. Lauderdale!!

  31. A lot of people are waiting for it to hit the states. I’m one! My bottle is getting low. Thanks for the comment Bella. Cheers!

  32. We found Bones Rum in a shop in St. Thomas and it is *AMAZING*

    Looking forward to the day when we can purchase it in the States! (Soon please… :D )

  33. WOW!!!! We were just in this store May 9th 2012 and spent some money on alcohol and clothing and I have to say that we LOVED everything we bought!!!! I have NEVER had Rum that I could take shots of straight that didn’t gag me but the Bones Rum is so smooth and good that I could sip it straight on ice and it wouldn’t bother me at all!!!! We will purchase this often however we have to!!!!! PLEASE get it in the US cause Indiana would like to have some!!!!!!:)

  34. I was wondering if you can send your rum out of state, I like trying different rums :) just curious :)

  35. Amazing… amazing experience, the RUM (OMG) and I love the branding and everything else. Big greets Matt I enjoyed the interview, and I MISS St. John!

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